The New Size Is Custom: How Retailers Are Using Personalization To Win Customer Loyalty
It's been a long time since I walked into a store and bought a one-size-fits-all sweater that didn't really fit or a pair of shoes that pinched when I walked. With a growing demand for customization in consumer products, the simple fact is that we're no longer forced to buy an off-the-shelf product that isn't quite right.
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